SEM – Online advertising for hotels and pay per click

Pay only if they visit your website

Search Engine Marketing (SEM) consists of advertising campaigns on Internet search engines, also known as pay per click campaigns because you only pay when users click on one of your advertisements.

More than 8 years designing and managing pay per click campaigns for hotels has given us an understanding of the most appropriate strategies for getting maximum benefits from the minimum investment.

Phase 1: Campaign design

One of the advantages of SEM is its versatility. We design campaigns based on the season, promotion and sales needs.

Phase 2: Keyword purchasing

The bid for the right keywords is key to the success of any pay per click campaign on Google. We select the keywords that best meet your objectives, considering the search volume and competition.

Phase 3: Advertisement creation

We write your advertisements in accordance with the global online advertising campaign for hotels, with keywords aimed at your target and oriented toward your website.  We seek the highest quality and suitability in each advertisement.

Phase 4: ROI reports

We prepare detailed, customized weekly reports on the positions your advertisement has occupied and the conversion ratio obtained in order to improve the details of the campaign.

Phase 5: Optimization of online advertising campaigns

Constant optimization is possible with search engine advertising. We optimize your campaign based on the ratio of visits and return on investment (ROI), managing the keywords that are getting the best results.